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5 ways to stay on top of market trends

Keeping up to date with marketing trends is essential if you want to stay on top of the competition. To avoid choosing a digital marketing strategy that’s outdated, we’ve rounded up 5 ways to stay on top of these trends.

Social media -

Getting content via social platforms is a great way to stay up-to-date with digital marketing trends.

Following people in the industry on LinkedIn, Facebook & Instagram will help you see daily updates with their thoughts and opinions on what trends are new and upcoming.

You may want to browse Twitter trending topics and hashtags, and set alerts to ensure you receive information in real time. This will definitely ensure you won't miss anything!

Read blogs -

Marketing blogs (Like this one!) contain a wealth of knowledge on emerging trends and are one of the best ways to keep your knowledge up to date. There is such a variety of resources online written by industry experts for you to read for free!!

If you find yourself frequently visiting the same page to read their blogs you can subscribe or bookmark them to ensure you get email notifications when they release a new blog.

Go to conferences and networking events -

If you want to broaden your professional circle and develop meaningful relationships, attending conferences and networking events is a great way to do it.

Look out for events advertised on LinkedIn, Eventbrite or through your local business networks. Whether online or in-person, events offer a great way to network and pick up invaluable advice that can help you fine-tune your marketing strategies.

Look at your competition -

Observing what your competitors are doing is key when keeping on top of new trends, especially the big global brands. If they’ve invested in something it may just be because it’s going to be huge!

Keep an eye out on your competitor's social media, blogs and websites as this will give you information on the trends they are using for their own marketing strategy and can also give you some ideas on what you should do for yourself.

Google Alerts -

If you have a Google email address, you can set up a Google Alert for a specific keyword or phrase so that you automatically receive email notifications whenever Google finds a search engine result on that topic.

This can save a huge amount of time as it removes the need for manual research to be done, with the whole process being automated instead.

If you're struggling to come up with a digital marketing strategy or need advice on trends our Wilmslow digital agency team will be more than happy to help! Get in touch today by clicking here


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