Terms & Conditions - Digital Marketing Service (DMS / SEO) Terms

In the interest of a strong partnership and successful SEO campaign, we have outlined the responsibilities and requirements of our agreement below. These Service Terms are subject to the General Terms and each individual term applies unless agreed otherwise in your Contract.

Our service:

As your digital marketing partner, we will carry out our services with a reasonable standard of care. Our SEO services will consist of:


  • Audit: We will conduct a thorough digital review of your business and create a detailed SEO Report. This will include an audit of your website’s: structure, content, conversions, user experience, off-page SEO and competition.

  • Monitoring & Optimisation:  We will monitor the current performance of your website and carry out on-page and off-page optimisation activity designed to improve the visibility and performance of the site, in line with the recommendations from the audit.

  • Transparency & Satisfaction: We will provide you with reporting on our activity and any work completed will be owned by you, the site owner. You will also be able to provide service feedback to make sure you are happy with the service you receive.

Please note: Digia Ltd have no control over the algorithms that operate the Search Engines and thus cannot guarantee how your listings will display, nor can we take responsibility for any detrimental effects from actions made by you or the Search Engines.


Your responsibilities:


In order for us to deliver our services effectively, there are a few specific requirements for you to consider. These requirements are your responsibility and they are essential to making sure that we can deliver our services properly:

  • Contact: We will need to have one point of contact who will be able to provide access details for relevant online accounts, sign off on campaigns, and content required to promote your business.

  • Access: To facilitate the delivery of our services, you should provide the required access credentials including, but not limited to: FTP details, Google Logins and Website CMS access details.

  • Content: We may, on occasion, ask you for marketing collateral or information relevant to your business for use in your campaigns. You must ensure that you provide us with the requested content and understand that any delays may impact the delivery and performance of your campaign.

  • Platforms: You must comply with the Terms & Conditions of any third party agreement you enter in relation to our services, such as advertising platforms.



Our complaints procedure is designed to quickly resolve any client concerns. Email or your Account Manager with your specific complaint and relevant information to back it up. If your complaint is not resolved immediately, it will then be escalated to a senior member of staff.


The process for cancelling your contract depends on whether you are outside of or within your agreed minimum contract term:


  • Outside minimum term: Payments are taken in advance of work being carried out. e.g. If your next payment date is the 22nd January, you are paying for the rest of January and 22 days of February. So, if you want to cancel after your minimum contract term you are required to give notice of 1 complete billing month, unless your contract states otherwise. With the above example then, if you cancel on the 18th January the final payment will be the 22nd January. But if you cancel on the 24th January, your final payment will be on the 22nd February. Final payment will be for the full monthly amount and not a pro rata payment and therefore services will continue for a full month from this payment.

  • Within minimum term: You are required to make monthly payments for the remainder of your minimum term as outlined in your contract. Therefore, if you are within your contract and wish to cancel, you will be required to pay out your outstanding payments in full, regardless of campaign performance.

These terms take a client-centric approach to ensure that both parties are protected in a strong and transparent partnership.