YIELDIT
CASE STUDY
Yieldit specialises in the sale of tenanted,
income generating buy-to-let property
from investor to investor. They work with
buyers and sellers who see the financial
potential of a buy-to-let property. Yieldit help eliminate the normal stresses that come with trying to sell a property on the high street.
THE BRIEF
Yieldit approached us with the goal to generate enquiries from landlords looking to sell their buy-to-let properties. While they recognised the importance of Google Ads in achieving these objectives, they lacked prior experience in running successful ad campaigns. We recognised the opportunity to work with them closely and leverage our expertise to identify relevant keywords and ad formats that would resonate with their target audience. Our ultimate aim was to increase Yieldit's online visibility and help them reach a wider pool of potential customers.
First, we conducted extensive keyword research to identify relevant search terms and develop an ad campaign strategy that includes ad format, budget, targeting options, and messaging. Once the campaign was launched, we closely monitored its performance using reporting and analytics tools, making adjustments as needed to optimize performance. We provide regular updates to Yieldit on the campaign's performance and refine the strategy based on data-driven insights.
OUR APPROACH
THE RESULTS
Leads generated
2000+
4M+
Impressions
84%
Reduction in cost per lead